Author Archives: Admin

Preventing brand dilution using Entrupy

For Luxury brands, offering a resale is a great opportunity as the luxury secondhand market is growing faster than the primary luxury market. As per statista report, the second hand luxury market is worth EUR 28 Billion and growing at … Continue reading

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Entrupy Participating in Unifab’s Museum of Counterfeiting

Unifab (Union des Fabricants) is a global leading association of brands and professional associations dedicated to the fight against counterfeiting. Since 2019, Entrupy has had the honor of participating in  Unifab Lab: a program dedicated to active collaboration between brand … Continue reading

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Securing product identity across the supply chain

Product identification is a key component of supply chain tracking for retailers and brands around the world. For these organizations, the ability to track and identify/re-identify unique items at all the touch points within the supply chain is critical. Not … Continue reading

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COVID and Counterfeiting, A Perfect Pair

With fake goods making up 2.5% of global trade at a cost to economies in the trillions, the sale and manufacturing of counterfeit items was thriving way before COVID-19 struck. Still, recent evidence connects the onset of the pandemic with … Continue reading

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Powering circular fashion (re-commerce) through Entrupy

The increasing popularity of selling and reselling pre-owned fashion through social apps is helping to fuel the movement toward circular fashion. Depop, ThredUp and Poshmark are just a few of the popular platforms that are enabling the trend to flourish, … Continue reading

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Behind The Scenes: Entrupy Data Collection

The Entrupy database currently contains upwards of 15 million unique images of authentic and counterfeit inventory sourced from diverse global sources. This is what we use to train our machine learning algorithms. This robust and proprietary repository of data continues … Continue reading

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Earth Day: How The Fashion Industry is Becoming More Eco Friendly

The fashion industry is notoriously dirty. In fact, it’s so filthy that it’s widely accepted as being one of most polluting industries in the world. Fashion production makes up 10% of humanity’s carbon emissions. It also consumes massive amounts of … Continue reading

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Entrupy Spots Superfakes

Once a niche industry serving bargain hunters and rugged individualists, resale is now unquestionably mainstream. According to the 2020 Resale Report from Thred up, online sales of secondhand goods was projected to grow nearly 70 percent between 2019 and 2021. … Continue reading

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Fingerprinting 101

What is Fingerprinting? Easily implemented at the point of sale or shipping, Entrupy Fingerprinting is a customer-friendly and accurate way to ensure the product returned is the same as the product shipped. The value of Entrupy Fingerprinting goes beyond return … Continue reading

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Fall 2021 Fashion Week Recap

With a lack of audience and schedules that deviated far from fashion week norms, the industry still seemed determined to live up to the cliche, “The show must go on!”  Amid the backdrop of the pandemic which was rapidly reaching … Continue reading

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