Author Archives: Admin

National Anti-Counterfeiting Consumer Education and Awareness Month

While July may be more associated with fireworks than fakes, it is, in fact, National Counterfeit Awareness month. This official designation was granted by the U.S. Senate in 2016 in an attempt to increase awareness of illicit trade’s negative impact  … Continue reading

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Summer 2022 Events Recap

We at Entrupy are happy to be back on the road and have the opportunity to reconnect with #verified customers as well as meet some new faces. Our calendar for June and July was the most packed it’s been in … Continue reading

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New Brand Release Announcement: Loewe Now Supported!

We are thrilled to announce that Entrupy Luxury Authentication now supports luxury accessories from Loewe (pronounced “low-ay-ve”). The addition brings the total number of brands protected by our AI-driven technology to 20, and we look forward to adding more in … Continue reading

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Entrupy: Powering the Circular Economy – part 2

In a previous blog post, we explored the concept of a circular economy and the role that Entrupy’s technology plays in support of its continued growth. In this month’s post, we’ll take a deeper dive into a specific use case … Continue reading

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Fashion Month Street Style Handbag Recap

After two long years, the catwalks in Paris, London, New York and Milan were finally back to their in-person glory. Of course, as designers debuted their Fall/Winter 2022 collections, there were plenty of influencers and editors back in the fashion … Continue reading

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Rising Retail Prices for Luxury Goods Drives Secondary Market Demand

Last month Chanel announced yet another price increase marking a total of four price hikes in the past 12 months. Since November 2019, the price of Chanel’s Medium Flap Bag in the U.S. has increased by 60 percent and goes … Continue reading

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MCM New Brand Release Announcement

We are excited to announce that MCM will be available soon for all subscribers of our luxury authentication service. MCM is the latest release of Entrupy supported brands, joining Valentino and Givenchy as the third newly supported brand in 2022. … Continue reading

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Entrupy Selected to Participate in LVMH Accelerator Initiative

AI-based authentication solution provider among the few non-France-based startups of the 26 chosen for the program’s third edition NEW YORK, NY – September 11, 2019 – Product authentication technology Entrupy today announced it has been selected by LVMH Moët Hennessy … Continue reading

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Entrupy Participating in Unifab’s Museum of Counterfeiting

Unifab (Union des Fabricants) is a global leading association of brands and professional associations dedicated to the fight against counterfeiting. Since 2019, Entrupy has had the honor of participating in  Unifab Lab: a program dedicated to active collaboration between brand … Continue reading

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Securing product identity across the supply chain

Product identification is a key component of supply chain tracking for retailers and brands around the world. For these organizations, the ability to track and identify/re-identify unique items at all the touch points within the supply chain is critical. Not … Continue reading

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