Supply Chain Protection

Every item, even those that are mass produced, has unique characteristics that make it different from other objects. For example, two iPhones that are the same model and are manufactured in the same factory on the same day, will still have minute differences in characteristics like the physical textures. Entrupy Fingerprinting leverages microscopy and artificial intelligence to capture and record these differences, enabling that item to be re-identified at any point in its lifecycle.

Fingerprinting as a technology is applicable to any physical product without requiring physical modification of the product. Categories for which Entrupy has developed significant support include designer bags & accessories, watches, beauty products, wine & spirits, electronics and medical equipment.

Entrupy Fingerprinting is an unobtrusive system of product authentication that has two significant advantages over traditional identity solutions. First, unlike barcodes, radio frequency identification (RFID) tags, holograms and QR codes that require something to be attached to or printed on the physicalitem, Fingerprinting is completely non-intrusive. The identity is recorded using just a single microscopic image. This makes the solution much faster and easier to implement at any point in the supply chain while enabling products to keep their integrity. Second, Fingerprinting is significantly more secure than traditional solutions, which generally lack security and are therefore more prone to manipulation. For example, there have been a number of instances where an existing QR code was replaced with a lookalike. When the QR code was scanned, users would be unknowingly redirected to malicious content or trojan scripts, revealing their valuable personal information to bad actors. This vulnerability to corruption creates enormous risks around data privacy.

Entrupy Fingerprinting can easily be added to your loss prevention measures to provide an invisible layer of protection against fraudulent returns and erroneous restocking. By adding it to your inventory control processes, you’re providing your customers with a powerful demonstration of your commitment to ensuring the authenticity of everything you sell. We all know that product experts are few and far between, and that makes the returns process easy for bad actors to exploit. Entrupy Fingerprinting can also serve as the ultimate product expert, enabling retailers and distribution to accurately verify that the item returned is the same as the item sold. Lastly, Entrupy Fingerprinting helps improve the customer experience by enabling faster returns. The high risk of return fraud leads many retailers to implement slow and inefficient verification methods, ultimately causing delays in refunds. Entrupy Fingerprinting provides instant confirmation of a product’s identity, enabling immediate processing while ensuring counterfeits can’t penetrate the supply chain.

Fingerprinting is easily incorporated in your existing workflow:

● Pre-sale product registration: Before or during the sale, simply scan the item using Entrupy’s device. In approximately 3 to 5 seconds, that item is forever recorded in Entrupy’s cloud database.

● Post-sale return verification: If the customer attempts to return a product, simply re-scan the item. Entrupy’s algorithms compare the item you have in hand against the registered Fingerprint image. If the product is the same, the Fingerprint will match. If it’s not the same item, then it won’t.

1. Entrupy’s Fingerprinting works with near-100% accuracy. Additionally, items registered with Entrupy Fingerprinting are covered by our financial guarantee.