Streetwear Collabs Keep Blowing Up
Streetwear Collabs Keep Blowing Up
With the rising popularity of streetwear, it is no surprise that the collaboration trend has expanded to include the dynamic intersection of luxury brands and streetwear labels. The Entrupy-supported Louis Vuitton and Supreme collaboration of 2017 set the fashion world ablaze and is credited with a 23% rise in LVMH profits that year. The following year, streetwear brand Palace unexpectedly partnered with Ralph Lauren for a hugely successful drop that included polo shirts, sweatshirts, and accessories, all with Palace’s signature logos and Ralph Lauren’s iconic polo player.
Nike is perhaps the most noteworthy and successful collaborator of all time. Nike has mastered the limited edition drop by creating scarcity with fans, which drives demand and a sense of excitement and urgency, often leading to higher prices on the resale market. One particularly notable collaboration that ushered in the latest era of streetwear collabs is the Nike x Off-White collab, which established Off-White as a major player in the streetwear industry. Off-White collaborated with Nike on “The Ten” collection, which featured ten of Nike’s most iconic sneakers reimagined by the late Virgil Abloh.
Another successful Nike partnership is their Travis Scott collaboration, which started with the “Cactus Jack” sneaker drop in 2019. The iconic sneaker featured a brown and white colorway with a backwards Nike swoosh on the side. The sneakers sold out almost immediately and have since become highly coveted by sneaker collectors and Travis Scott fans alike. The newest Travis Scott and Nike collab is set to debut this Spring.
Here are some of the 2023 streetwear collabs we are most excited about:
