Of course, we have to talk about the luxury elephant in the room: LVMH. As the world’s largest luxury goods group and biggest company per market capita in Europe, LVMH reported its second record-setting year in a row. After the holiday season (which only bolstered an already impressive year), the company ended 2022 with $25 billion in sales and a 23%jump in both revenue and profit, up from the previous year. (With numbers like that, it’s no surprise that Louis Vuitton is still Entrupy’s most authenticated brand.)

But these blockbuster numbers also point to a bigger economic shift. In 2022, France overtook Britain’s stock market as the most valued in Europe, thanks in no small part to a surge in luxury sales and LVMH’s rising stock price. And the success of this luxury conglomerate reaches every level of the industry. For each job created at LVMH in 2022, another four jobs were generated in the French economy. Ultimately, that means 160,000 new jobs were created in France alone as a result of LVMH’s staggering success. 

Entrupy has strong ties to the parent company–we are alum of LVMH’s La Maison des Startups, a program created to accelerate collaboration between LVMH and the industry’s most cutting-edge startups. The program’s ultimate goal is to develop forward-thinking solutions and services for the company’s portfolio of 75 brands (and for the luxury market at large). Today, Entrupy’s luxury authentication solution supports six of LVMH’s most elite luxury brands: Louis Vuitton, Christian Dior, Loewe, Fendi, Givenchy and Celine. 

Entrupy and LVMH by the Numbers 

Entrupy supports SIX LVMH brands – Louis Vuitton, Christian Dior, Loewe, Fendi, Givenchy Celine 

Entrupy’s top authenticated brand by far is Louis Vuitton (and that’s been the case every year since we’ve launched our product). In 2021, that meant 24% of our authentication volume was owed to LV products (with a total resale value of $177M)!

When it comes to brand merchandise Entrupy could not verify as authentic, LVMH subsidiaries Dior and Fendi were among our top 5 of 2021, clocking in at 14% and 11%, respectively. So what does this mean? Popular Y2K-comeback styles from both Dior and Fendi led to a major demand surge, which the counterfeit market is now taking advantage of (at the expense of resale customers everywhere). But don’t worry, that’s why we’re here.