As the largest luxury goods group globally and the biggest company in Europe by market capitalization, LVMH has had another impressive year.
Let’s address the luxury elephant in the room: LVMH. In fact, the company just reported its second consecutive record-setting year with a staggering $25 billion in sales and a 23% increase in both revenue and profit from the previous year, thanks in part to a successful holiday season. It’s no wonder that Louis Vuitton, a brand under the LVMH umbrella, remains the most authenticated brand by Entrupy. Keep reading to stay up-to-date on the latest news in the luxury goods industry.
The New French Revolution
Entrupy x LVMH
Louis Vuitton remains the top authenticated brand for Entrupy, a trend that has continued since the product’s launch. In 2021, LV products accounted for 24% of Entrupy’s authentication volume, totaling a resale value of $177 million.
However, when it comes to brand merchandise that Entrupy couldn’t verify as authentic, LVMH subsidiaries Dior and Fendi were among the top 5 brands, making up 14% and 11% of the volume, respectively. The recent demand surge for popular Y2K-comeback styles from both brands has led to an increase in counterfeit products flooding the market, causing a significant concern for resale customers. Fortunately, Entrupy is here to help ensure authenticity and protect customers from counterfeit products.
