Sneaker Authentication

Sneaker Authentication

Adding trust and security to the fast-growing sneaker market

Why Authenticate with Entrupy?​

Safeguard Against Superfakes

A lot of knock offs are easy to spot, but some can be such good copies that even the most expert eyes have trouble telling the difference in photos or in hand. Entrupy’s technology sees things that people can’t, so even the best fakes are flagged for what they are.

Build on Existing Expertise

People with vast expertise and experience authenticating sneakers are out there, but they’re rare. Even if you have one on staff, they can’t work 24/7. Entrupy fills the knowledge gap while protecting buyers and sellers from fake products.

Flip Inventory

Any doubt if an item is authentic can keep someone from buying. With Entrupy’s Sneaker Authentication technology and financial guarantee, people will have complete confidence that what they buy is the real deal, so you can sell faster at the best prices.

Add Value while Driving Revenue

Connect with the community while adding new revenue by making the solution available to anyone who needs a pair checked out. The service can pay for itself while you earn a reputation as a go-to for legit kicks.

Is Entrupy Sneaker Authentication Right for Your Business? ​

Sneaker Resellers

Sneaker Resellers

Gain credibility in the sneaker community as a trusted seller

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Grow your business by accepting high-value soft goods with complete confidence

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Online Marketplaces

Online Marketplaces

Build customer trust by detecting fraudulent items at scale and preventing their sale on your platform

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How It Works​

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Enter the product information in the Entrupy App to start the authentication process.

Process each shoe in the pair using Entrupy’s light box, where multiple cameras capture minute details.

Entrupy’s AI goes to work, comparing images to an extensive database. In one minute the app will tell you if the item is legit or not.

With each scan, Entrupy’s algorithms get smarter and more accurate, even with products as varied as sneakers.

Entrupy in your Workflow

Verify Before Intake

Use Entrupy at the point of intake to ensure every item you accept is legit.

Make Smart Decisions

Accept or reject items based on Entrupy’s findings.

Enhance Sales

Show your customers the Entrupy Certification to prove value and sell faster for higher prices.

Sell with Confidence

Know both you and your customers are protected by Entrupy’s financial guarantee.

Apply to Join the Entrupy Sneaker Authentication Beta Program

Entrupy is inviting qualified sellers and resellers of frequently-counterfeited sneaker styles including Nike Air Jordan 1, Adidas Yeezys and Gucci to join the beta testing program, which will grant them no-cost use of the technology for the remainder of 2021. The full launch of Entrupy Sneaker Authentication app is expected in 2022.

Click on the below button to submit an application form to join the Entrupy Sneaker Authentication Beta Program, and our team will get in touch with you

Frequently Asked Questions

We hope that the following FAQ list will help you answer some of the more common questions you may have. If you have further questions, please contact Entrupy by calling 888.368.7879 or by clicking Contact us.

Entrupy sneaker authentication technology uses artificial intelligence capable of analyzing minute details of an item to determine authenticity. Our machine learning algorithms are trained to compare the images collected by the cameras attached to the Entrupy light box against thousands of data points collected from both real and fake versions of products. Based on the results of this comparison, the AI will either verify the item’s authenticity or return an “Unidentified” result.

Each scan from an Entrupy device becomes part of the database, further training the algorithms and making our solution smarter and more accurate.

Our solution is the world’s first and only scalable, technology-driven way to authenticate sneakers. Unlike traditional solutions that rely on human expertise, our technology is objective and science based. It never gets tired, it doesn’t have bad days or go on vacation and it doesn’t let emotion or other subjective criteria impact decisions. And because it’s based on machine learning algorithms, it is always improving, getting more accurate and adapting to the rapidly-evolving secondary market for sneakers. 

Currently, we support 70% of the top selling models. These include Jordans and Yeezys, which are among the most frequently counterfeited styles, as well as other popular models from Nike and Adidas.

Entrupy Authentication has a 99.1 percent accuracy rate. It’s very unlikely that an inauthentic item will be misidentified as authentic, but just in case, we provide a financial guarantee to protect you in the rare case we get it wrong.

You can read more about our financial guarantee here.

Our solution is available for sneaker resellers with established businesses, meaning you meet the following criteria:

1. You have a valid business license or certificate of incorporation
2. You have a working website (some exceptions apply) and/or verified social media accounts

We have different pricing levels to meet the needs of different sized businesses, so whether you do as few as 10 or as many as 1000 authentications per month, we have a solution for you.

Contact Us

Our goal is to enable trust in high-value goods transactions by providing on-demand authentication solutions to every business. If you have questions, please get in touch with us and our team will get back to you shortly.