Category Archives: Blog

New Brand Release Announcement: Loewe Now Supported!

We are thrilled to announce that Entrupy Luxury Authentication now supports luxury accessories from Loewe (pronounced “low-ay-ve”). The addition brings the total number of brands protected by our AI-driven technology to 20, and we look forward to adding more in … Continue reading

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Entrupy: Powering the Circular Economy – part 2

In a previous blog post, we explored the concept of a circular economy and the role that Entrupy’s technology plays in support of its continued growth. In this month’s post, we’ll take a deeper dive into a specific use case … Continue reading

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Entrupy: Powering the Circular Economy

While the term “Circular Economy” first appeared in the late 1980s, the ideals it represents – producing and disposing of less by reusing and recycling more – are now a part of mainstream conversation. This is great news for both … Continue reading

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Fashion Month Spring 2022

Over the month of September into early October, designers worldwide debut their newest collections for the Spring season, first in New York, then London and Milan, and finally in Paris. As with many of the changes we saw coming from … Continue reading

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Entrupy Exhibits at Paris Retail Week 2021

It was such a blast attending Paris Retail Week, Europe’s largest gathering of professionals from the entire retail ecosystem, in September. Since the 2020 edition had been postponed, we felt like there was double the excitement in the exhibition hall … Continue reading

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Gear up for the shopping season and shop circular luxury this year

With the pandemic still wielding its impact on the world, our already opaque supply chains and complex distribution channels continue to be highly disrupted. Consumers everywhere are now forced to accept things that would have been unimaginable in the pre-COVID … Continue reading

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Returns on the rise: Fingerprinting to the rescue

There’s no question that the Coronavirus had an enormous impact on the global economy. In the U.S. alone, The Pew Research Center found that 9.6 million workers between the ages of 16 and 64 lost their jobs during the first … Continue reading

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Preventing brand dilution using Entrupy

For Luxury brands, offering a resale is a great opportunity as the luxury secondhand market is growing faster than the primary luxury market. As per statista report, the second hand luxury market is worth EUR 28 Billion and growing at … Continue reading

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Entrupy Participating in Unifab’s Museum of Counterfeiting

Unifab (Union des Fabricants) is a global leading association of brands and professional associations dedicated to the fight against counterfeiting. Since 2019, Entrupy has had the honor of participating in  Unifab Lab: a program dedicated to active collaboration between brand … Continue reading

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Securing product identity across the supply chain

Product identification is a key component of supply chain tracking for retailers and brands around the world. For these organizations, the ability to track and identify/re-identify unique items at all the touch points within the supply chain is critical. Not … Continue reading

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