New Brand Release Announcement: Loewe Now Supported!
We are thrilled to announce that Entrupy Luxury Authentication now supports luxury accessories from Loewe (pronounced “low-ay-ve”). The addition brings the total number of brands protected by our AI-driven technology to 20, and we look forward to adding more in the future. Now part of LVMH Moët Hennessy Louis Vuitton (LVMH), Loewe was founded by […]
Entrupy: Powering the Circular Economy – part 2
In a previous blog post, we explored the concept of a circular economy and the role that Entrupy’s technology plays in support of its continued growth. In this month’s post, we’ll take a deeper dive into a specific use case that illustrates how brands and consumers can participate in the circular economy to both their […]
Fashion Month Street Style Handbag Recap
After two long years, the catwalks in Paris, London, New York and Milan were finally back to their in-person glory. Of course, as designers debuted their Fall/Winter 2022 collections, there were plenty of influencers and editors back in the fashion capitals, and the styles on the street were as spectacular as those on the runway. […]
Rising Retail Prices for Luxury Goods Drives Secondary Market Demand
Last month Chanel announced yet another price increase marking a total of four price hikes in the past 12 months. Since November 2019, the price of Chanel’s Medium Flap Bag in the U.S. has increased by 60 percent and goes for nearly the price of the Cadillac of designer bags, the Hermès Birkin, at a […]
MCM New Brand Release Announcement
We are excited to announce that MCM will be available soon for all subscribers of our luxury authentication service. MCM is the latest release of Entrupy supported brands, joining Valentino and Givenchy as the third newly supported brand in 2022. The brand will go live in our Entrupy Plus app on March 1st and all […]
Entrupy Selected to Participate in LVMH Accelerator Initiative
AI-based authentication solution provider among the few non-France-based startups of the 26 chosen for the program’s third edition NEW YORK, NY – September 11, 2019 – Product authentication technology Entrupy today announced it has been selected by LVMH Moët Hennessy – Louis Vuitton SE (LVMH) to participate in La Maison des Startups. Now in its […]
Entrupy Participating in Unifab’s Museum of Counterfeiting
Unifab (Union des Fabricants) is a global leading association of brands and professional associations dedicated to the fight against counterfeiting. Since 2019, Entrupy has had the honor of participating in Unifab Lab: a program dedicated to active collaboration between brand owners, solution providers and intellectual property experts about the needs and strategies in the fight […]
Securing product identity across the supply chain
Product identification is a key component of supply chain tracking for retailers and brands around the world. For these organizations, the ability to track and identify/re-identify unique items at all the touch points within the supply chain is critical. Not only does this ability help ensure the right product reaches the right consumer, it enables brands to […]
Entrupy Exhibits at Paris Retail Week 2021
It was such a blast attending Paris Retail Week, Europe’s largest gathering of professionals from the entire retail ecosystem, in September. Since the 2020 edition had been postponed, we felt like there was double the excitement in the exhibition hall at Paris Expo Porte de Versailles, which is located in the City of Light’s 15th […]
Gear up for the shopping season and shop circular luxury this year
With the pandemic still wielding its impact on the world, our already opaque supply chains and complex distribution channels continue to be highly disrupted. Consumers everywhere are now forced to accept things that would have been unimaginable in the pre-COVID “before times.” With the aftermath of factory closures and extensive shipping delays, we’re seeing headlines […]