We designed Entrupy solutions to be quick and easy to integrate into your business—and grow with your business, too.
Next, specify the material your item is made from. This helps our AI narrow down the specific details to inspect for that particular brand and material combination.
The app will guide you through a series of photo prompts. Simply position your device according to the on-screen instructions to capture clear, close-up images of designated areas on your item.
Once you've captured all the necessary photos, securely submit them through the app. Our advanced technology takes care of the rest.
Within minutes, you'll receive a clear and concise authentication verdict – either "Authentic" or "Unidentified" – directly on your app.
For authenticated items, you'll have the option to download a digital certificate as proof of authenticity. Share this certificate with anyone for added peace of mind.
How does Entrupy work?
Entrupy Authentication uses a combination of artificial intelligence and microscopy to objectively assess the authenticity of an item. When the item is scanned using our proprietary device and app, a set of microscopic images are collected, then our machine learning algorithms compare them against a database containing millions of records from known authentic and known counterfeit products. Based on the results of this comparison, the AI will either verify the item’s authenticity or return an “unverified” result. Each scan from an Entrupy device becomes part of the database, further training the algorithms and making our solution smarter and more accurate.
How accurate are the results?
Entrupy Authentication has a 99.1 percent accuracy rate. While it is highly unlikely that an inauthentic item will be misidentified as authentic, we provide a financial guarantee to protect the certificate holder from financial losses due to errant results.
What that means is, if we get it wrong, we will essentially buy that item from you following the completion of the dispute process. For more information on how the process works, please view our full policy here.
How can a machine be more accurate than an expert with years of professional experience performing authentications?
Entrupy’s technology was developed by a highly credentialed team of data scientists including two PhDs, who conducted four years of extensive research in conjunction with New York University. The technology is driven by artificial intelligence and machine learning algorithms trained with millions of microscopic images collected from known authentic and fake items. These technologies ensure the solution is completely objective. It never gets tired, it doesn’t have opinions, there are no such things as “bad days,” and it will never let personal feelings interfere with its decisions. And with every item scanned, Entrupy’s database grows and the algorithms get smarter, enabling ever-increasing accuracy.
Where do you get the information in your database?
Since the earliest days of Entrupy, we have partnered with most trustworthy and prominent businesses in retail and resale to source data from authentic items. We incorporated information from all over the world to ensure we had a rich, diverse and complete picture of products across multiple categories, vintages, styles and brands. These enabled us to collect data points from products produced across the decades, which is how we can authenticate products created well before our time.
Through the maintenance of these partnerships and the additional data collected during our day to day authentication operations, we are able to keep up with the newest releases from brands.
Collection of data from counterfeit items is a bit more covert, and there’s much we can’t disclose. We can say that our data teams scour the internet to ensure we have the highest quality data on fakes. We also accept donated counterfeit goods from our partners, which helps us strengthen our algorithms while also getting the fakes out of circulation.
Which brands can you authenticate?
We currently support both new and past styles from the top 22 luxury brands. They are Balenciaga, Bottega Veneta, Burberry, Coach, Chanel, Chloe, Celine, Dior, Fendi, Givenchy, Goyard, Gucci, Hermes, Loewe, Louis Vuitton, MCM, Prada, Saint Laurent, Valentino, Christian Louboutin, Salvatore Ferragamo, and Dolce & Gabbana.
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