AI-based authentication solution provider among the few non-France-based startups of the 26 chosen for the program’s third edition  NEW YORK, NY – September 11, 2019 – Product authentication technology Entrupy today announced it has been selected by LVMH Moët Hennessy – Louis Vuitton SE (LVMH) to participate in La Maison des Startups. Now in its […]

Great works of art come with a provenance. Great luxury handbags come with a Certificate of Authenticity from Entrupy. The certificate – either in printed or digital form – follows the bag wherever it goes, just like the provenance on a work of art. It shows the brand name, the material, the date of authentication […]

In the summer of 2018, US Customs and Border Protection filed charges against 33 people for trafficking in counterfeit goods. Government agents seized 22 shipping containers full of fake designer handbags and belts with a potential retail value of a half a billion dollars. Counterfeiting is big business. As quickly as one ring is shut […]

When you develop a process to authenticate designer handbags, you’re bound to run across quite a few fakes. Our accumulated total could fill several storage units and if you add on the counterfeits discovered by all our partner stores, you’re talking about enough handbags to fill a warehouse and more. While that is quite a […]

Fashion Week is underway and all eyes will be on the runways of New York. With every mainstream media outlet covering this iconic week, even more potential buyers will be viewing the latest in handbags from designers like Gucci, Chanel, Louis Vuitton and more. As incredible as they are, most of the new bags that […]

On January 31, 2019, Entrupy’s CEO Vidyuth Srinivasan will be speaking at the United States Patent and Trademark Office’s conference Artificial Intelligence: Intellectual Property Policy Considerations. Artificial Intelligence: A Data Approach to IP Rights Enforcement against Counterfeiters One of the most exciting innovations currently happening in the intellectual property sector is the advancement of using […]

Entrupy’s proprietary solution to be implemented in 125 Goodwill e-commerce departments nationwide, assuring all designer handbags sold on are certified authentic Product authentication technology Entrupy today announced that will be implementing the company’s artificial intelligence-based solution to guarantee the authenticity of luxury accessories sold through the nonprofit auction site. Each verified item will […]

Entrupy will be at NRF Retail’s Big Show again this year from January 13th to January 15th in New York City. NRF Retail’s Big Show is a marketplace for ideas and relationships. It’s a chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. Vidyuth Srinivasan, Entrupy’s Co-Founder […]

“This interview first ran in Inside Venture Capital – a 3x/week newsletter tracking venture deals and interesting startups”     Today’s Goldilocks features Entrupy CEO and co-founder Vidyuth Srinivasan, who spoke to us about his company’s niche in authenticating high-value goods and raising a $2.6M Series A round in July 2017. –Goldilocks– What was the inspiration for Entrupy? […]

Entrupy is pleased to announce that they have released authentication support for all Louis Vuitton materials (excluding exotics).     With the launch of updated material support for Louis Vuitton, below is the complete authentication list for luxury handbags and small leather accessories. Hermès – Clemence Leather, Togo Leather, Epsom Leather, Box Calf Leather and […]