FOREWORD: ENTRUPY STATE OF THE FAKE 2020
The growth of global commerce is a wonderful thing, but it’s not without side effects. Over time, we have seen the rise of opaque supply chains, and when combined with the less personal nature of online transactions, it is an environment that has benefited counterfeiters while eroding consumer trust. Counterfeiting continues to pervade across the world at a much faster pace and detrimentally impact society in myriad ways.
This is the problem that Entrupy is committed to solving.
In the inaugural Entrupy State Of The Fake report in 2019, we aimed to provide unique insights about counterfeiting in the luxury resale market, by shedding light about the rate of counterfeiting for different brands, geographies and business types in the resale market. We are thankful to the media, fashion and luxury industries, and consumers for the incredibly positive response to our 2019 report.
In this 2020 edition of the Entrupy State Of The Fake report, we share new insights about the types of counterfeits found in the luxury resale market, and take a deeper look at how counterfeiters operate behind the scenes. We delve into counterfeiting supply chains and distribution methods, and examine their societal impact. We also review current industry solutions and provide our recommendations to improve the way that industry fights the global counterfeiting problem.
We hope that this annual Entrupy State Of The Fake report will become a data source for a problem that remains a massive invisible threat to humanity. We endeavor to continue being transparent in sharing our data with the world in the hope that it helps to build a better, safer and more forthright society.
As always, we welcome any feedback or questions.
Chief Executive Officer, Entrupy Inc.