AI: A Data Approach to IP Rights Enforcement against Counterfeiters
On January 31, 2019, Entrupy’s CEO Vidyuth Srinivasan will be speaking at the United States Patent and Trademark Office’s conference Artificial Intelligence: Intellectual Property Policy Considerations.
Artificial Intelligence: A Data Approach to IP Rights Enforcement against Counterfeiters
One of the most exciting innovations currently happening in the intellectual property sector is the advancement of using artificial intelligence and machine learning to enforce IP rights. And when it comes to protecting IP rights, the constant threat of counterfeit goods entering a supply chain highly necessitates the enforcement of these rights.
Counterfeit goods represent a massive worldwide problem with nearly every fast-moving physical object or product impacted by this issue. Combating counterfeiters requires a concerted effort to stay ahead of the counterfeiters at a considerable expense to retailers, manufacturers and even marketplaces.
Algorithms can spot IP rights infringements in real time and alert IP rights holders of the infringement on their brand’s copyrighted/trademarked properties such as counterfeit detection of luxury goods to microscopic fingerprinting of products such as electronics, jewelry, beauty products and beyond. Manufacturers and retailers that leverage AI to protect their IP, improve trust among the people transacting and strengthen their brand reputation.
At this conference, Vidyuth Srinivasan will be addressing how their technology is keeping counterfeits from entering the supply chain. By taking a data approach to this problem and leveraging AI, Entrupy has raised the bar making it extremely difficult and costly for counterfeiters, therefore, helping retailers and manufacturers protect their supply chain and preserve their reputation. Additionally, Vidyuth will discuss the advantages of using AI vs. other traditional protection mechanisms.
It’s Not Just About Counterfeits
Many see counterfeits as harmless vendors selling fake designer handbags or the ‘local copy’ on the streets. However, it has far-reaching consequences not just to the brands and consumers but to the global economy. There’s a counterfeit market for just about everything; from clothing, luggage, cosmetics, electronics, toys, medicine, food, etc. It contributes to loss of jobs, loss of consumer trust and even helps fund organized crime. Counterfeit cosmetics, toys, luxury accessories and electronics can be toxic and have an impact on the health of consumers.
AI can be used for data collection of fraudulent activities and subsequently be able to enforce IP protection mechanisms such as lawsuits, blacklisting, etc. In addition to this, being able to spot fraudulent products quickly can enable law enforcement agencies to crack down on these illegal activities thus preventing counterfeits from getting to consumers. And when you realize that organized crime and gangs are already using artificial intelligence for counterfeiting, making law enforcement play catch-up to stop the illicit activities, you understand the challenges that are ahead for those charged with protecting intellectual property rights.
If you are as interested in the intersection of artificial intelligence and intellectual property management as we at Entrupy are, we hope you’ll watch the livestream of the conference. The future of intellectual property policy is about to get really interesting. Entrupy will be part of the new realities of IP protection and counterfeit detection.
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