Privacy Policy

This Privacy Policy describes Entrupy’s practices regarding the collection, use and disclosure of the information we collect from you (our Customer), and / or from any consumer who purchases an item with the “Entrupy Certificate of Authenticity” (consumer), if said consumer uses Entrupy’s web-based and mobile applications (the “Service”). We take our obligations regarding your privacy seriously, and have made every effort to draft this Privacy Policy in a manner that is clear and easy for you to understand. By accessing or using our Service, you agree to this Privacy Policy, and to our “Terms of Service”. In addition, our “Terms of Service” incorporates the provisions of this Privacy Policy.

I. Our Collection and Use of Information

A. Information You Provide to Us:

1. We collect personal information, including but not limited to your name and email address, store’s physical address / location, merchandise, images, billing data, credit card information, and other such identifiable information (herein “protected information”), when you subscribe to an account with Entrupy, or when you use our services through a web-based or mobile-application device (“App”).

2. If you are a Customer or consumer paying for Entrupy’s services by credit card, we will utilize a third party credit card payment processing company to collect payment information, including your credit card number, billing address and phone number. We will share this payment information with the third party processing company, as detailed below in “How We Share Your Information: With Trusted Service Providers and Business Partners.” However, we (Entrupy) do not store your payment information, including your credit card number, billing address and phone number.

3. We may use your email address to send you Service-related notices (including any notices required by law, in lieu of communication by postal mail). We may also use your email address to send you announcements and information about other products or services (including third party services) that you may be interested in (together, the “Marketing Messages”). You may opt-out of receiving Marketing Messages at any time by following the instructions provided in the Marketing Message. Through your account interface, you may also opt-out of receiving categories of Service-related notices that are not deemed by Entrupy to be integral to your use of the Service.

4. Even if you are not a registered user of our Service, if you email us we may retain a record of such email communication, including your email address, the content of your email, and our response.

B. Information We Collect Automatically:

1. Cookies:

We use technologies like cookies and pixel tags to provide, monitor, analyze, promote and improve the Service. For example, a cookie is used to remember your user name when you return to the Service and to improve our understanding of how you interact with the Service. You can block cookies on your web browser; however please be aware that some features of the Service may not function properly if the ability to accept cookies is disabled.

Log Files:

When you use the Service, our servers automatically record certain information in server logs. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, mobile carrier, and other such information. Log files help us to monitor, analyze, improve and maintain the Service and to diagnose and fix any Service-related issues.

Device Identifiers:

When you access the Service using a mobile device, we collect specific device information contained in your mobile device’s “device identifier.” This device identifier includes information such as the type of device you are using, its operating system, and mobile network information, which may include your mobile phone number. We may associate this device identifier with your Service account and will use data associated with your device identifier to customize our Services to your device and to analyze any device-related issues.

Location Information:

We may collect and process information about the location of the device from which you are accessing the Service. Location data may convey information about how you browse the Service and may be used in conjunction with personally identifiable information. You can disable location based services in settings associated with the Service; however please be aware that some features of the Service may not function properly if location services are turned off.

C. How We Share Your Information:

We may share the information we collect from you with third parties as detailed below.

As Directed By You:

We will display your Content within the Service if you desire, as directed by you. If you elect to use a third party application to access our Service, then we may share or disclose your account and your Content with that third party application, as directed by you. Please remember that we are not responsible for the privacy practices of such third parties so you should make sure you trust the application and that it has a privacy policy acceptable to you.

With Trusted Service Providers and Business Partners:

We may utilize trusted third party service providers to assist us in delivering our Service. For example, we may use third parties to help host our Service, send out email updates, or process payments. These service providers may have access to your information for the limited purpose of providing the service we have contracted with them to provide. They are required to have a privacy policy and security standards in place that are at least as protective of your information as is this Privacy Policy. We may also store personal information in locations outside the direct control of Entrupy (for instance, on servers or databases co-located with hosting providers).

With Law Enforcement or In Order to Protect Our Rights:

We may disclose your protected information (including your personally identifiable information) if we are required to do so by law or subpoena, and if the relevant request meets our Law Enforcement Guidelines. We may also disclose your information to our legal counsel, governmental authorities or law enforcement if we believe that it is reasonably necessary to do so in order to comply with a law or regulation; to protect the safety of any person; to address fraud, security or technical issues; or to protect Entrupy’s rights or property.

In an Aggregate and Non-Personally Identifiable Manner:

We may disclose aggregate non-personally identifiable information (such as aggregate and anonymous usage data, platform types, etc.) about the overall use of our Service publicly or with interested third parties to help them understand, or to help us improve, the Service.

D. How We Protect Your Information

The security of your information is important to us. When you enter sensitive information (such as a credit card number), your store’s address, or billing or other sensitive information (including the value of your merchandise), as part of our service, we encrypt the transmission of that information, using industry-standard encryption.

Entrupy uses commercially reasonable and industry-standard physical, managerial, and technical safeguards to preserve the integrity and security of your information. For example, we continuously and regularly back up your data to help prevent data loss and aid in data recovery. We also guard against common web attack vectors, host data in secure data centers, and implement firewalls and access restrictions on our servers to secure our network and better protect your information.

E. Risks Inherent in Sharing Information

Although Entrupy takes reasonable steps to maintain the security of the information associated with your account, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your Content, and we are not responsible for third party circumvention of any privacy settings or security measures on the Service.

F. Safe Harbor:

Entrupy complies with the U.S. – E.U. Safe Harbor Framework and the U.S. – Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal data, from European Union member countries and Switzerland. Entrupy has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, please visit

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Entrupy commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens who are customers of ours with inquiries or complaints regarding this privacy policy should first contact Entrupy at:

Entrupy has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Entrupy, please visit the BBB EU SAFE HARBOR web site at; for more information and to file a complaint.

G. Children’s Privacy:

Our Service is not directed to persons under 16. Entrupy does not knowingly collect or solicit personal information from anyone under the age of 16, or knowingly allow such persons to register for an account on the Service. If we become aware that we have collected personal information (i.e., from a third-party consumer using Entrupy’s web-based or mobile device applications or software) from a child under age 16 without verification of parental consent, we take steps to remove that information. If you believe that we might have any information from or about a child under 16, please contact us at

H. Changes to Our Privacy Policy:

If we change our Privacy Policy, we will post those changes on this page, to keep you, the Customer (and any third-parties who access Entrupy’s services, through a web-based or mobile application) aware of what information we collect, how we use it, and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

For questions about these or any Entrupy terms or policies, email us at