Securing product identity across the supply chain
Product identification is a key component of supply chain tracking for retailers and brands around the world. For these organizations, the ability to track and identify/re-identify unique items at all the touch points within the supply chain is critical. Not only does this ability help ensure the right product reaches the right consumer, it enables […]
COVID and Counterfeiting, A Perfect Pair
With fake goods making up 2.5% of global trade at a cost to economies in the trillions, the sale and manufacturing of counterfeit items was thriving way before COVID-19 struck. Still, recent evidence connects the onset of the pandemic with an even greater proliferation of illicit goods. Counterfeiting isn’t a product of today’s complex trading […]
Powering circular fashion (re-commerce) through Entrupy
The increasing popularity of selling and reselling pre-owned fashion through social apps is helping to fuel the movement toward circular fashion. Depop, ThredUp and Poshmark are just a few of the popular platforms that are enabling the trend to flourish, and with the serious money involved, it’s a certainty that more resale platforms will emerge […]
Behind The Scenes: Entrupy Data Collection
The Entrupy database currently contains upwards of 15 million unique images of authentic and counterfeit inventory sourced from diverse global sources. This is what we use to train our machine learning algorithms. This robust and proprietary repository of data continues to grow in real time with every verification performed and enables the pinpoint accuracy, speed, […]
Earth Day: How The Fashion Industry is Becoming More Eco Friendly
The fashion industry is notoriously dirty. In fact, it’s so filthy that it’s widely accepted as being one of most polluting industries in the world. Fashion production makes up 10% of humanity’s carbon emissions. It also consumes massive amounts of water, leaving polluted rivers and streams. And when it’s all said and done, consumers treat […]
Entrupy Spots Superfakes
Once a niche industry serving bargain hunters and rugged individualists, resale is now unquestionably mainstream. According to the 2020 Resale Report from Thred up, online sales of secondhand goods was projected to grow nearly 70 percent between 2019 and 2021. During the same time period, the broader retail sector was projected to shrink 15 percent. […]
Fingerprinting 101
What is Fingerprinting? Easily implemented at the point of sale or shipping, Entrupy Fingerprinting is a customer-friendly and accurate way to ensure the product returned is the same as the product shipped. The value of Entrupy Fingerprinting goes beyond return fraud detection. It’s also a simple-yet-powerful way to safeguard the supply chain from intrusion of […]
Fall 2021 Fashion Week Recap
With a lack of audience and schedules that deviated far from fashion week norms, the industry still seemed determined to live up to the cliche, “The show must go on!” Amid the backdrop of the pandemic which was rapidly reaching its one year anniversary, designers leveraged their creativity and displayed their resilience, hosting a myriad […]
Entrupy’s Financial Guarantee
You Have Questions, We have Answers: Entrupy’s Financial Guarantee At Entrupy, the accuracy of our authentication technology is of the utmost importance and something we have every confidence in. Nevertheless, to provide full protection to our customers we offer the Entrupy Financial Guarantee for every item that we certify as Authentic, safeguarding your business’ procurement […]
Customer Catch Up with Boutique Owner Julie Yoo of I Miss You Vintage
We caught up with bags & leather goods resale business owner, Julie Yoo of I Miss You Vintage, who was recently interviewed by Beyond Fashion Magazine about her recent shift to purely digital channels. We were eager to hear more about her experience with Entrupy and the role we’re playing in the switchover. Her top […]
