On January 31, 2019, Entrupy’s CEO Vidyuth Srinivasan will be speaking at the United States Patent and Trademark Office’s conference Artificial Intelligence: Intellectual Property Policy Considerations.
人工智慧：打擊假冒者之智慧財產權執法數據
當前智慧財產權領域最令人振奮的創新之一，是運用人工智慧與機器學習來強化智慧財產權執法的進展。在智慧財產權保護方面，假冒商品持續威脅滲入供應鏈的現象，使得落實這些權利顯得尤為迫切。
假冒商品已成為全球性的重大問題，幾乎所有流通速度快的實體物品或產品都受到影響。打擊造假者需要各方協同努力，以維持對造假者的領先優勢，這對零售商、製造商甚至市場平台都造成了相當大的成本負擔。
Algorithms can spot IP rights infringements in real time and alert IP rights holders of the infringement on their brand’s copyrighted/trademarked properties such as counterfeit detection of bags & leather goods goods to microscopic fingerprinting of products such as electronics, jewelry, beauty products and beyond. Manufacturers and retailers that leverage AI to protect their IP, improve trust among the people transacting and strengthen their brand reputation.
在本屆會議中，維迪尤斯·斯里尼瓦桑將闡述其技術如何阻止假貨進入供應鏈。透過採用數據 AI Entrupy 提升防偽門檻，使造假者面臨極高成本與技術難度，從而協助零售商與製造商守護供應鏈安全並維護品牌聲譽。此外，維迪尤斯亦將探討AI 傳統防護機制的優勢所在。
這不僅僅是關於假貨的問題
Many see counterfeits as harmless vendors selling fake designer handbags or the ‘local copy’ on the streets. However, it has far-reaching consequences not just to the brands and consumers but to the global economy. There’s a counterfeit market for just about everything; from clothing, luggage, cosmetics, electronics, toys, medicine, food, etc. It contributes to loss of jobs, loss of consumer trust and even helps fund organized crime. Counterfeit cosmetics, toys, bags & leather goods accessories and electronics can be toxic and have an impact on the health of consumers.
AI 數據 詐欺活動的數據 進而執行智慧財產權保護機制，例如訴訟、列入黑名單等。此外，快速辨識偽造產品的能力能協助執法機關打擊非法活動，防止假貨流入消費者手中。 當意識到有組織犯罪集團已運用人工智慧進行仿冒時，執法機關往往陷入被動追趕以遏止非法活動的困境，此時便能理解那些肩負智慧財產權保護使命者所面臨的艱鉅挑戰。
若Entrupy 關注人工智慧與智慧財產權管理的交匯領域，誠邀您收看本次會議的直播。智慧財產權政策的未來即將迎來精彩篇章 。 Entrupy 將成為智慧財產權保護與偽造品偵測新態勢的重要參與者。
