On January 31, 2019, Entrupy’s CEO Vidyuth Srinivasan will be speaking at the United States Patent and Trademark Office’s conference Artificial Intelligence: Intellectual Property Policy Considerations.
人工智能：打击假冒者知识产权执法的數據
当前知识产权领域最令人振奋的创新之一，是运用人工智能和机器学习技术来加强知识产权保护。在知识产权保护方面，假冒商品不断侵入供应链的威胁，使得加强知识产权执法变得尤为必要。
假冒商品已成为全球性重大问题，几乎所有快速周转的实物商品都受到其影响。打击制假售假者需要各方协同努力，以保持领先优势，这给零售商、制造商乃至市场平台带来了巨大成本压力。
Algorithms can spot IP rights infringements in real time and alert IP rights holders of the infringement on their brand’s copyrighted/trademarked properties such as counterfeit detection of bags & leather goods goods to microscopic fingerprinting of products such as electronics, jewelry, beauty products and beyond. Manufacturers and retailers that leverage AI to protect their IP, improve trust among the people transacting and strengthen their brand reputation.
在这次会议上，Vidyuth Srinivasan 将介绍他们的技术如何防止假冒产品进入供应链。 通过利用AI来解决这个问题，Entrupy 提高了打假的难度和成本，从而帮助零售商和制造商保护他们的供应链，维护他们的声誉。此外，Vidyuth 还将讨论使用AI 与其他传统保护机制相比的优势。
这不仅仅是假货问题
Many see counterfeits as harmless vendors selling fake designer handbags or the ‘local copy’ on the streets. However, it has far-reaching consequences not just to the brands and consumers but to the global economy. There’s a counterfeit market for just about everything; from clothing, luggage, cosmetics, electronics, toys, medicine, food, etc. It contributes to loss of jobs, loss of consumer trust and even helps fund organized crime. Counterfeit cosmetics, toys, bags & leather goods accessories and electronics can be toxic and have an impact on the health of consumers.
AI 數據 欺诈數據 ，进而实施知识产权保护机制，例如提起诉讼、建立黑名单等。此外，快速识别假冒产品能助力执法机构打击非法活动，防止假货流入消费者手中。 当意识到有组织犯罪集团已开始利用人工智能进行仿冒时，执法部门往往只能被动追赶以遏制非法活动，由此便能理解知识产权保护者们将面临的严峻挑战。
若您Entrupy 关注人工智能与知识产权管理的交汇领域，诚邀您观看本次会议的直播。知识产权政策的未来即将迎来精彩篇章 。 Entrupy 将引领知识产权保护与假冒检测领域的新纪元。
