For Bags & Leather Goods brands, offering a resale is a great opportunity as the bags & leather goods secondhand market is growing faster than the primary bags & leather goods market. As per statista report, the second hand bags & leather goods market is worth EUR 28 Billion and growing at well over 10% CAGR; and the majority of this market is being driven by online sales. Added to this; affluent and young GenZ shoppers are looking for products from brands that offer sustainability in their DNA and promote circular commerce. Of course all of this has led to the brands jumping on the resale bandwagon.
因此，二手轉售成為品牌原有商業模式的經典延伸。儘管二手銷售帶來巨大商機，卻也伴隨著諸多挑戰。這些挑戰包括：侵蝕原有市場、轉售合作夥伴間日益激烈的衝突，而首要難題則是「品牌稀釋」。
當顧客從授權品牌店鋪或品牌官方線上商店購買商品時，他們能確信所購產品皆為正品。然而當品牌決定開放二手轉售時，確保每件售出商品皆為正品且經過專業翻新，便顯得至關重要。 若任何商品或配件被證實為超級仿冒品，不僅引發顧客不滿，更可能在當今社交媒體時代演變成輿論風暴，最終導致品牌價值稀釋。
Entrupy offers both Authentication and Fingerprinting solutions to the brands to prevent brand dilution. Using fingerprinting at the source of manufacturing, brands can ‘register’ every product and thus generate a unique, tamper proof and secure fingerprint. Once a product is registered, it’s stored securely in Entrupy’s cloud servers. So when the brands buy pre-owned products from its customers for refurbishing, they can easily verify the authenticity and uniqueness of the product by comparing with the registered Fingerprint. Entrupy’s Fingerprinting provides 100% accuracy in near real time thus empowering every associate to become an fashion & bags & leather goods expert. Entrupy Fingerprinting ensures the integrity of the supply chain from the time a product is manufactured till it reaches the consumer & subsequently when consumers return or resell the products back to the brand; enormously helping the brand to avoid any brand dilution.
Retailers (Online & offline) can prevent their brand from dilution too. Pre-owned marketplaces can start authenticating all the products that they purchase or list on their website. Entrupy’s Authentication solution instantly identifies the authenticity of the product thus helping marketplaces to improve the trust with their customers. Entrupy’s Authentication solution supports over 20,000 different designer bags and accessory styles from the top 15 bags & leather goods brands in the world. Most importantly our solution provides results in under 60 seconds and with over 99.3% accuracy. Further, each of these authentications is backed by a Financial Guarantee.
因此Entrupy 品牌與零售商守護商業聲譽，防止品牌價值被稀釋。切勿等到品牌聲譽受損才著手建立真實性驗證體系。透過Entrupy 品牌聲譽完好無損的基礎上起步，並隨著業務持續發展逐步強化品牌價值。
