For Bags & Leather Goods brands, offering a resale is a great opportunity as the bags & leather goods secondhand market is growing faster than the primary bags & leather goods market. As per statista report, the second hand bags & leather goods market is worth EUR 28 Billion and growing at well over 10% CAGR; and the majority of this market is being driven by online sales. Added to this; affluent and young GenZ shoppers are looking for products from brands that offer sustainability in their DNA and promote circular commerce. Of course all of this has led to the brands jumping on the resale bandwagon.
因此，二手转售成为品牌原始商业模式的经典延伸。尽管二手销售蕴藏巨大机遇，同时也伴随着诸多挑战。这些挑战包括对主市场的蚕食效应、不断演变的转售合作伙伴冲突，而首要挑战则是"品牌稀释"问题。
当顾客从品牌授权实体店或品牌官网购买商品时，他们可以确信所购产品均为正品。然而当品牌决定开展二手转售业务时，确保每件售出商品均为正品且经过翻新至关重要。 若任何商品或配件被证实为超级仿品，不仅会引发客户不满，更可能在当今社交媒体时代演变为舆论风暴，最终导致品牌价值稀释。
Entrupy offers both Authentication and Fingerprinting solutions to the brands to prevent brand dilution. Using fingerprinting at the source of manufacturing, brands can ‘register’ every product and thus generate a unique, tamper proof and secure fingerprint. Once a product is registered, it’s stored securely in Entrupy’s cloud servers. So when the brands buy pre-owned products from its customers for refurbishing, they can easily verify the authenticity and uniqueness of the product by comparing with the registered Fingerprint. Entrupy’s Fingerprinting provides 100% accuracy in near real time thus empowering every associate to become an fashion & bags & leather goods expert. Entrupy Fingerprinting ensures the integrity of the supply chain from the time a product is manufactured till it reaches the consumer & subsequently when consumers return or resell the products back to the brand; enormously helping the brand to avoid any brand dilution.
Retailers (Online & offline) can prevent their brand from dilution too. Pre-owned marketplaces can start authenticating all the products that they purchase or list on their website. Entrupy’s Authentication solution instantly identifies the authenticity of the product thus helping marketplaces to improve the trust with their customers. Entrupy’s Authentication solution supports over 20,000 different designer bags and accessory styles from the top 15 bags & leather goods brands in the world. Most importantly our solution provides results in under 60 seconds and with over 99.3% accuracy. Further, each of these authentications is backed by a Financial Guarantee.
因此Entrupy 品牌方维护商业声誉，又能防止品牌价值被稀释。请勿等到品牌价值受损才开始验证真伪之旅。借助Entrupy 品牌声誉完好无损的状态下开启旅程，并在持续经营中不断提升品牌价值。
