We caught up with bags & leather goods resale business owner, Julie Yoo of I Miss You Vintage, who was recently interviewed by Beyond Fashion Magazine about her recent shift to purely digital channels. We were eager to hear more about her experience with Entrupy and the role we’re playing in the switchover.
Her top recommendation for bags & leather goods resellers everywhere is to leverage e-commerce to expand your business from local to global markets. Prior to the COVID-19 pandemic, she’d been selling primarily in store to local clientele in Toronto. She sold a bit online, but it didn’t become a priority until she was forced to shutter her doors and move completely online — a common story that certainly resonates with retailers and resellers worldwide.
為使這場突如其來的轉型成功，Yoo 專注於強化數位行銷策略。 透過搜尋引擎優化、每件 、部落格文章等內容行銷及電子郵件行銷，她成功吸引新客源並留住現有客戶。她同時倡導除自有平台外，更應善用第三方市場。目前她透過eBay完成大量銷售，其新信條是：「上架越多，賣得越多。」
柳女士亦強調聲譽在日益數位化的世界中至關重要，特別指出負面報導的巨大影響力。她鄭重其事地表示：「網路只需一條差評」便足以損害企業聲譽，因為網路賦予買賣雙方匿名性，形成信任的障礙。 這種障礙在她經營精品店進行面對面銷售時並未如此明顯。如今轉戰線上交易後，她發現鑑定 環節，因為顧客要求商品驗證真偽後才會購買。Entrupy 她事業中「無價的工具」，能「消除顧客心中的疑慮，有效提升交易轉化率」。
即使面對值得信賴的委託人，這位擁有二十年資歷的業界老手仍告誡我們：「僅憑客戶關係不足以確保採購商品的真實性。」例如她近期就遇到長期合作委託人帶來一件「超級仿品」——
這些假貨品質極高，乍看與正品毫無二致。據報導，部分超級仿品甚至與正品出自同一工廠，而無良造假者更煽動網路社群吹捧產品的精準度，藉此擴大銷售規模。「在超級仿品橫行的時代，消費者必須更加謹慎，」Yoo如此提醒。
