We caught up with bags & leather goods resale business owner, Julie Yoo of I Miss You Vintage, who was recently interviewed by Beyond Fashion Magazine about her recent shift to purely digital channels. We were eager to hear more about her experience with Entrupy and the role we’re playing in the switchover.
Her top recommendation for bags & leather goods resellers everywhere is to leverage e-commerce to expand your business from local to global markets. Prior to the COVID-19 pandemic, she’d been selling primarily in store to local clientele in Toronto. She sold a bit online, but it didn’t become a priority until she was forced to shutter her doors and move completely online — a common story that certainly resonates with retailers and resellers worldwide.
为使这次突然转型取得成功，Yoo专注于提升其数字营销策略。 通过搜索引擎优化、每件 、博客等内容营销以及电子邮件营销，她成功吸引了新客户并留住了现有客户。她还主张除自有平台外，应充分利用第三方市场进行销售。目前她通过eBay完成大部分销售，其新信条是："多上架，多销售"。
柳女士还着重强调了声誉在日益数字化的世界中的重要性，指出负面报道的影响力远超预期。她强调道："只需一条差评"就足以损害你的生意，因为互联网赋予买卖双方的匿名性构筑了信任壁垒。 这种障碍在她经营精品店时并不明显，那时交易都是面对面进行的。如今转战线上，她发现鉴定 环节——顾客要求商品经过认证才会购买。Entrupy 业务中"不可或缺的工具"，它"消除了顾客心中的疑虑，有效推动了交易转化"。
即便面对值得信赖的供货商，这位拥有20年行业经验的资深人士仍告诫我们："仅凭与客户的关系不足以确保采购商品的真实性。"例如她最近就遇到一位长期供货商送来一件"超级假货"。
这些假货质量如此之高，以至于与正品毫无二致。据报道，部分超级假货甚至与正品出自同一工厂，而无良制假者正通过激励网络社区吹捧产品逼真度来扩大销售规模。"在这个超级假货泛滥的时代，人们必须提高警惕，"柳某警示道。
