Tag Archives: Brand Dilution
Preventing brand dilution using Entrupy
For Luxury brands, offering a resale is a great opportunity as the luxury secondhand market is growing faster than the primary luxury market. As per statista report, the second hand luxury market is worth EUR 28 Billion and growing at … Continue reading
Posted in Blog
Tagged Authentication, Brand Dilution, Global Brand Protection, recommerce, Secondhand Luxury
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