The fashion industry has come under fire in recent years for its impact on the environment. And the criticism is valid, as the fashion industry ranks number 3 on the list of most pollutive industries in the world (behind only oil and agriculture). The bad practices are across the industry, from fast fashion’s disposable clothing culture to bags & leather goods brands’ wasteful practice of discarding sub-quality materials. This kind of excessive waste contributes to pollution and deforestation.
全球時裝產業每年也會排放約 12 億噸的碳,這個數字預計在未來幾年還會增加。如果這些還不夠,超過三分之一的微塑料被認為源自我們的衣服。
With mounting pressure from young and environmentally conscious consumers, bags & leather goods and streetwear brands are stepping up and taking steps toward sustainability. Here are some of the initiatives that brands are taking to make fashion greener:
使用永續材料
Many bags & leather goods and streetwear brands are turning to sustainable materials to reduce their environmental footprint. Stella McCartney uses vegan leather and recycled polyester in her designs, while Adidas has introduced a line of shoes made from recycled ocean plastic. By using sustainable materials, these brands are reducing their impact on the environment and promoting more responsible consumption.
投資回收計畫
有些品牌正在投資回收計畫以減少浪費。Patagonia 有一項名為 Worn Wear 的計畫,可以維修和轉售舊衣物;Levi's 則與紡織品回收新創公司 Renewcell 合作,將舊棉花轉換成新布料。透過投資回收計畫,這些品牌可減少最終被填埋的廢棄物,並推動更多的循環經濟。
實施道德勞工實務
Sustainability isn’t just about the environment – it’s also about the people who make our clothes. A lot of bags & leather goods and streetwear brands have committed to ethical labor practices. Everlane is famously transparent about its factories and worker conditions, while Nike has implemented a strict code of conduct for its suppliers. By implementing ethical labor practices, these brands are promoting fair working conditions and a more responsible fashion industry.
減少碳排放
品牌也在採取措施減少碳排放。最值得注意的是,Gucci 和Burberry 最近已成為碳中和Burberry ,而 Adidas 則承諾在 2024 年前只在產品中使用回收的聚酯纖維。透過減少碳排放,這些品牌正協助減緩氣候變遷的影響,並推動更永續的未來。
推出售後及轉售產品
有些品牌也支持二手市場,推出延長產品生命週期的計畫。Chloe 最近與 Vestiaire Collective 合作,推出即時轉售,讓產品更能循環使用,並改善原物料的生產。