Today, Entrupy, a hardware-enabled SaaS company with artificial intelligence-based technology for authenticating high-end bags & leather goods goods, announced the expansion of their global operations to Japan. With a physical presence in Tokyo, the company is positioned to deter the distribution of counterfeit products and enhance trust in online transactions of high-value goods in the country, currently among the largest markets for bags & leather goods resale. The new location also provides Entrupy with an entry point into the Asia-Pacific region, placing the company closer to known regional hubs for counterfeit manufacturing.
由技術專家與學者團隊打造Entrupy，具備可擴展性且價格實惠，運用深度學習演算法及數據庫 數百萬張微觀影像數據庫 專有數據庫 驗證實體商品真偽。每當使用Entrupy手持掃描器與配套軟體掃描評估商品時，系統便會持續「學習」並提升辨識精準度。 此為首款以科技驅動解決傳統仰賴人工主觀流程的商業化方案。公司透過附帶財務擔保鑑定證書 為其鑑定結果提供真實性保證。
Launched in 2016, Entrupy’s patented technology is currently used by hundreds of secondary retailers and marketplaces to authenticate handbags and accessories from 15 bags & leather goods brands including Louis Vuitton, Chanel and Hermès, and to date, Entrupy has authenticated over $30 million worth of customer inventory. The company is currently developing databases and software that will enable verification of other frequently-counterfeited products.
全球商業的增長固然是件美事，但並非沒有副作用。隨著時間推移，我們目睹了供應鏈的崛起，而供應鏈與線上交易缺乏人情味的特性相結合，形成了一個既助長造假者氣焰、又侵蝕消費者信任的環境。這正是我們致力解決的問題。」Entrupy共同創辦人暨執行長維迪尤斯·斯里尼瓦桑如此表示。
Entrupy日本業務將由淺岡紀子領導。這位日本籍高管畢業於史丹佛大學，擁有豐富的市場拓展經驗，曾主導Etsy在日本市場的啟動工作。在加入Etsy之前，淺岡曾領導亞馬遜日本的音樂與影音業務部門。新職位中，她將負責建立在地營運體系，包括拓展區域合作夥伴關係及管理客戶關係。
“The Japanese bags & leather goods resale industry is one very much committed to quality and authenticity. With Entrupy, we are offering resellers a new and scalable solution, particularly helpful when the human talent needed to spot counterfeits is difficult to secure,” commented Asaoka. “And the market has been quick to respond, as we are already working with a variety of e-commerce companies, as well as C2C marketplaces, major resellers and professional buyers of bags & leather goods goods. We’re confident that, together, we will build a world where consumers can shop with peace of mind.”
