Today, Entrupy, a hardware-enabled SaaS company with artificial intelligence-based technology for authenticating high-end bags & leather goods goods, announced the expansion of their global operations to Japan. With a physical presence in Tokyo, the company is positioned to deter the distribution of counterfeit products and enhance trust in online transactions of high-value goods in the country, currently among the largest markets for bags & leather goods resale. The new location also provides Entrupy with an entry point into the Asia-Pacific region, placing the company closer to known regional hubs for counterfeit manufacturing.
由技术专家和学者团队创建Entrupy，具备可扩展性且价格实惠，通过深度学习算法和數據庫 数百万微观图像數據庫 专有數據庫 对实体商品进行真伪验证。每当使用Entrupy手持扫描仪及配套软件应用扫描评估一件商品时，系统便会"学习"并不断提升识别精度。 这是首个解决传统依赖人工主观鉴定难题的商业化技术方案。公司通过鉴定证书保证鉴定结果的真实性，并提供保障。
Launched in 2016, Entrupy’s patented technology is currently used by hundreds of secondary retailers and marketplaces to authenticate handbags and accessories from 15 bags & leather goods brands including Louis Vuitton, Chanel and Hermès, and to date, Entrupy has authenticated over $30 million worth of customer inventory. The company is currently developing databases and software that will enable verification of other frequently-counterfeited products.
全球商业的蓬勃发展固然可喜，但其副作用不容忽视。随着时间推移，我们目睹了供應鏈的兴起。这种现象与网络交易缺乏人情味的特性相叠加，既助长了造假者的气焰，又侵蚀了消费者信任。这正是我们致力于解决的核心问题，"Entrupy联合创始人兼首席执行官维迪尤斯·斯里尼瓦桑如是说。
Entrupy业务将由浅冈纪子领导。这位斯坦福大学毕业的日本籍高管拥有丰富经验，曾主导Etsy在日本市场的落地运营。在加入Etsy之前，浅冈曾领导亚马逊日本的音乐与视频业务。新任职期间，她将负责构建本地运营体系，包括建立合作伙伴关系及管理整个区域的客户关系。
“The Japanese bags & leather goods resale industry is one very much committed to quality and authenticity. With Entrupy, we are offering resellers a new and scalable solution, particularly helpful when the human talent needed to spot counterfeits is difficult to secure,” commented Asaoka. “And the market has been quick to respond, as we are already working with a variety of e-commerce companies, as well as C2C marketplaces, major resellers and professional buyers of bags & leather goods goods. We’re confident that, together, we will build a world where consumers can shop with peace of mind.”
