二手交易曾是服務於精打細算者與獨行俠的利基產業,如今已無疑成為主流。 根據Thred up發布的《2020年二手交易報告》 ,2019至2021年間,二手商品線上銷售額預計增長近70%。同期,整體零售業規模則預計萎縮15%。
Bags & Leather Goods goods are, of course, a big part of this burgeoning trade. With the high prices these items can fetch, they’re also a big target for counterfeiters. So at the same time we’re enjoying the democratization of bags & leather goods goods, we also say, “buyers AND sellers beware.”
假冒產品的製造商或許缺乏道德操守,但他們確實深諳製造之道。過去數年間Entrupy 「超級贗品」的激增——此類假貨與正品高度相似,連經驗最豐富的鑑定師都可能受騙。據傳部分贗品甚至與正品出自同一工廠。
隨著二手市場蓬勃發展,這些仿品滲透市場的風險日益加劇。試想——一件超級仿品竟能瞞過寄售店的嚴密審核。由於該店聲譽卓著,買家A購入時毫無疑慮。一年後她急需現金,便將商品轉售至eBay。此刻仿品已落入第三人手中,而新買家同樣深信不疑這是真品。
若這還不夠棘手,在轉售新時代,這些假貨的生產往往受到小眾偽造消費文化的推波助瀾。 這類文化的「成員」聚集在線上論壇,如Reddit等平台。近期我們甚至在TikTok發現相關社群。造假者會主動接觸這些社群,以獎勵形式徵求對仿品精準度的反饋。當越來越多人聲稱仿品逼真度極高,便會吸引更多消費者購買這些頂級贗品。
Not only are these counterfeiters “good” when it comes to accuracy in production, they’re also fast. Mimicking the cycles of fast fashion retailers, they are incredibly efficient when it comes to discovering and imitating the next big style. Compounding matters, these unscrupulous folks will recruit employees of the real brand, who they reward for heads up on new releases and other intel. In February of this past year, 23 people including a number of former Hermès employees were charged for taking part in a long-running counterfeiting operation. In December 2019, a fake Louis Vuitton operation in China got busted. It was estimated to be worth $25.4. In this case, South China Morning Post reported 40 people were arrested, some of whom were real employees of the real Louis Vuitton,
該銷售人員提供了內部培訓資料,其中包含尚未在中國銷售的包款設計圖與詳細圖表。部分設計在正品抵達零售店鋪前便已售出——有些甚至遠銷至中東地區。
現在有好消息! Entrupy 鑑定 解決方案經實證能偵測肉眼無法辨識的頂級贗品。憑藉運用機器學習與龐大數據 獨特鑑定 方法Entrupy智慧驅動解決方案可即時辨識高品質贗品與真品間的微觀差異。
We chatted with Kristiina Warden, owner of online boutique Bags & Leather Goods Helsinki, about her experience with Entrupy. She credits Entrupy saving thousands of dollars while also effectively elevating trust between her and her customers.
Warden often receives requests from her customers to source specific styles of bags & leather goods handbags. Recently, someone reached out to see if she could secure three medium Chanel Flap bags in caviar leather. Without the bags in hand, she reached out to a secondhand shop in Paris, and was pleased to find that they could help her to fulfill the request. The seller quoted her $15,000 for all three, totally new handbags with receipts, allegedly coming straight from Italy.
當包包送達時,她確信這些是正品。但丈夫對賣家能如此迅速取得商品的能力持懷疑態度,建議她Entrupy真偽。她採納了丈夫的Entrupy包包後,卻驚恐地發現三件商品的掃描結果竟全是「無法辨識」。
看守與聲稱商品合法的無良賣家隨即爆發爭執。所幸她從未將假貨交付客戶——此舉勢必損害其聲譽——最終成功追回購買包包的支出。