Author Archives: Admin

Fashion Month Spring 2022

Over the month of September into early October, designers worldwide debut their newest collections for the Spring season, first in New York, then London and Milan, and finally in Paris. As with many of the changes we saw coming from … Continue reading

Posted in Blog | Tagged , | Comments Off on Fashion Month Spring 2022

Entrupy Exhibits at Paris Retail Week 2021

It was such a blast attending Paris Retail Week, Europe’s largest gathering of professionals from the entire retail ecosystem, in September. Since the 2020 edition had been postponed, we felt like there was double the excitement in the exhibition hall … Continue reading

Posted in Blog | Comments Off on Entrupy Exhibits at Paris Retail Week 2021

Gear up for the shopping season and shop circular luxury this year

With the pandemic still wielding its impact on the world, our already opaque supply chains and complex distribution channels continue to be highly disrupted. Consumers everywhere are now forced to accept things that would have been unimaginable in the pre-COVID … Continue reading

Posted in Blog | Tagged | Comments Off on Gear up for the shopping season and shop circular luxury this year

Returns on the rise: Fingerprinting to the rescue

There’s no question that the Coronavirus had an enormous impact on the global economy. In the U.S. alone, The Pew Research Center found that 9.6 million workers between the ages of 16 and 64 lost their jobs during the first … Continue reading

Posted in Blog | Tagged , | Comments Off on Returns on the rise: Fingerprinting to the rescue

Preventing brand dilution using Entrupy

For Luxury brands, offering a resale is a great opportunity as the luxury secondhand market is growing faster than the primary luxury market. As per statista report, the second hand luxury market is worth EUR 28 Billion and growing at … Continue reading

Posted in Blog | Tagged , , , , | Comments Off on Preventing brand dilution using Entrupy

Entrupy Participating in Unifab’s Museum of Counterfeiting

Unifab (Union des Fabricants) is a global leading association of brands and professional associations dedicated to the fight against counterfeiting. Since 2019, Entrupy has had the honor of participating in  Unifab Lab: a program dedicated to active collaboration between brand … Continue reading

Posted in Blog | Tagged , | Comments Off on Entrupy Participating in Unifab’s Museum of Counterfeiting

Securing product identity across the supply chain

Product identification is a key component of supply chain tracking for retailers and brands around the world. For these organizations, the ability to track and identify/re-identify unique items at all the touch points within the supply chain is critical. Not … Continue reading

Posted in Blog | Tagged , , | Comments Off on Securing product identity across the supply chain

COVID and Counterfeiting, A Perfect Pair

With fake goods making up 2.5% of global trade at a cost to economies in the trillions, the sale and manufacturing of counterfeit items was thriving way before COVID-19 struck. Still, recent evidence connects the onset of the pandemic with … Continue reading

Posted in Blog | Tagged , , , | Comments Off on COVID and Counterfeiting, A Perfect Pair

Powering circular fashion (re-commerce) through Entrupy

The increasing popularity of selling and reselling pre-owned fashion through social apps is helping to fuel the movement toward circular fashion. Depop, ThredUp and Poshmark are just a few of the popular platforms that are enabling the trend to flourish, … Continue reading

Posted in Blog | Tagged , , , | Comments Off on Powering circular fashion (re-commerce) through Entrupy

Behind The Scenes: Entrupy Data Collection

The Entrupy database currently contains upwards of 15 million unique images of authentic and counterfeit inventory sourced from diverse global sources. This is what we use to train our machine learning algorithms. This robust and proprietary repository of data continues … Continue reading

Posted in Blog | Tagged , | Comments Off on Behind The Scenes: Entrupy Data Collection